This Privacy Policy explains how EP Riverbend Development collects, uses, shares, and protects information when you visit fieldselpaso.com, the informational website for The Fields, a 35-homesite residential subdivision in El Paso, Texas. We have designed this website to collect as little personal information as possible, and we want you to understand exactly what happens to the information you choose to share with us.
1. Who We Are and Scope of This Policy
In this Privacy Policy, "EP Riverbend Development," "we," "us," and "our" refer to EP Riverbend Development, 4798 Doniphan, Suite A, El Paso, TX 79922, which markets the homesites at The Fields. "You" and "your" refer to any person who visits or uses the website located at fieldselpaso.com, including any of its pages and features (together, the "Site").
This Privacy Policy applies to information collected through the Site and through communications that result from your use of the Site, such as an email or telephone conversation that follows an inquiry you submit. It does not apply to information collected offline in other contexts (for example, in a signed purchase agreement, a loan application with a lender, or a closing with a title company), which may be governed by separate notices and agreements. It also does not apply to any third-party website, service, or application that you may reach from the Site or that is operated by someone other than us.
This Privacy Policy should be read together with our Terms of Use and our Cookie Policy. By using the Site, you acknowledge that you have read and understood this Privacy Policy.
2. Our Approach to Privacy
The Site is a static, informational website. It exists to describe The Fields, its homesites, its design standards, and how to get in touch with us. We have made deliberate choices to limit the collection of personal information:
- We do not use third-party advertising networks, advertising cookies, or cross-site tracking technologies.
- We do not run analytics tools on the Site by default.
- Our fonts and scripts are hosted locally on our own Site rather than loaded from third-party services, so visiting the Site does not, by itself, send your information to font libraries, content delivery networks for scripts, or social media platforms.
- Our construction budget and mortgage estimator runs entirely within your web browser. The figures you enter are not transmitted to us or to anyone else.
- We do not sell your personal information, and we do not share it for cross-context behavioral advertising.
The only personal information we receive through the Site is the information you actively choose to send us, together with limited technical information that is necessarily processed by web servers when any website is visited.
3. Information We Collect
3.1 Information you provide to us
When you submit our contact form, use the homesite inquiry tool, send us an email, or call us, you may provide the following information:
- Identifiers and contact details: first name, last name, telephone number, and email address.
- Inquiry details: the subject or area of interest you select (for example, a particular homesite, pricing and availability, building guidelines, or a general question), your preferred method of contact, and the content of your message.
- Homesite interests: if you use the homesite inquiry tool, the homesite or homesites you have expressed interest in and any related questions you include.
- Consent records: your confirmation, by checking the consent checkbox, that you agree to be contacted about your inquiry, along with the date and time of your submission.
- Other information you choose to share: any additional information you include in a message or discuss with us, such as your anticipated timeline, your builder, or your general plans for a home.
Please do not include sensitive information in a form or email, such as Social Security numbers, financial account numbers, government identification numbers, health information, or detailed financial information. We do not need this information to respond to an inquiry, and the Site is not designed to receive it securely for that purpose.
3.2 Information processed automatically
Like virtually every website, the Site is delivered by a web server. When your browser requests a page, the server that hosts the Site receives certain technical information that is part of any internet connection, which may be recorded in standard server logs. This information may include:
- your Internet Protocol (IP) address;
- the date and time of your request;
- the page or file requested;
- the referring web address, if your browser provides one;
- your browser type, operating system, and device type, as reported by your browser; and
- status and error information about the request.
We use this information only to deliver the Site, maintain its security and reliability, diagnose technical problems, and protect against abuse. We do not use server log data to build profiles of individual visitors, and we do not combine it with information you submit through the contact form except where necessary to investigate a security incident or misuse of the Site.
3.3 Information stored in your browser
The Site stores a single item in your browser's local storage, named tf_cookie_consent, which records your choice in our cookie consent banner so that the banner does not reappear on every page. This value stays on your device and is not transmitted to us. The Site does not set advertising cookies or tracking cookies. For full details, please see our Cookie Policy.
3.4 Information you enter into the estimator
The construction budget and mortgage estimator performs its calculations using code that runs in your browser. Values you enter, such as a hypothetical home size, budget, down payment, interest rate, or loan term, are not sent to our servers, are not stored by us, and are not visible to us. When you close or reload the page, those values are discarded unless your browser retains them on its own. The estimator provides illustrative figures only and is not a loan offer, pre-qualification, or financial advice.
3.5 Information from other sources
We generally do not purchase or obtain personal information about Site visitors from third parties. If you are referred to us by a real estate agent, builder, or other person, we may receive your name and contact information from that person so that we can follow up on your interest in The Fields.
4. How We Use Information
We use the information described above for the following purposes:
- Responding to inquiries: to answer your questions, provide information about homesites, availability, pricing, design standards, and the buying process, and to contact you by the method you prefer.
- Scheduling and follow-up: to arrange site visits or meetings and to follow up on conversations you have started with us.
- Sending information you request: to send you materials such as homesite information, community updates, or documents related to The Fields, where you have asked for them or consented to receive them.
- Operating and securing the Site: to host and deliver the Site, keep it functioning properly, detect and prevent spam, fraud, and abuse, and protect the security of our systems.
- Record keeping: to maintain records of inquiries and consents, including records that help us honor your communication preferences.
- Legal compliance: to comply with applicable laws, regulations, legal processes, and lawful requests from public authorities, and to establish, exercise, or defend legal claims.
- Improving our communications: to understand, in general terms, what questions prospective buyers ask, so that we can improve the information on the Site.
We do not use your personal information to make decisions based solely on automated processing that produce legal or similarly significant effects about you, and we do not engage in profiling for such purposes.
5. Communications, Calls, and Text Messages
5.1 Email communications
If you contact us or submit an inquiry, we will use your email address to respond. We may also send you follow-up information related to your inquiry. If you have agreed to receive updates about The Fields, we may send you occasional informational or promotional emails. We comply with the federal CAN-SPAM Act. Every promotional email we send will identify us as the sender, include our physical mailing address, and provide a clear way to opt out of future promotional emails. We will honor opt-out requests promptly and in any event within the time required by law. Even if you opt out of promotional emails, we may still send you non-promotional messages directly related to an inquiry or transaction you have initiated.
5.2 Telephone calls and text messages
If you provide a telephone number and indicate that you would like to be contacted by phone or text, you consent to receive calls or text messages from us at that number regarding your inquiry. We respect the federal Telephone Consumer Protection Act (TCPA) and applicable Texas telemarketing laws. In particular:
- We will not place marketing calls or send marketing text messages using an automatic telephone dialing system or an artificial or prerecorded voice without your prior express written consent, where such consent is required by law.
- Your consent to be contacted is not a condition of purchasing a homesite or any other property, goods, or services.
- You may revoke your consent at any time by any reasonable means, including by telling us during a call, replying "STOP" to a text message, or emailing [email protected].
- We maintain an internal do-not-call list and will honor requests not to be called.
- Message and data rates from your wireless carrier may apply to any text messages you receive.
Please provide only a telephone number that you own or are authorized to use. If you receive a call or message from us in error, please let us know so that we can update our records.
6. How We Share Information
We do not sell personal information, and we do not share personal information for cross-context behavioral advertising. We share personal information only in the limited circumstances described below:
- Service providers: We use trusted service providers who help us operate our business and the Site, such as website hosting providers, email service providers, form-processing services, and information technology support. These providers may process personal information only on our behalf and according to our instructions, and they are required to protect it appropriately.
- Professionals involved in your inquiry or transaction: With your knowledge or at your request, we may share your contact information and inquiry details with real estate brokers or agents, builders approved to build within The Fields, title companies, surveyors, attorneys, or lenders involved in a potential purchase, so that they can assist you.
- Affiliates and business partners: We may share information with entities under common ownership or control with EP Riverbend Development, or with partners involved in the development and marketing of The Fields, for the purposes described in this Privacy Policy.
- Legal requirements and protection of rights: We may disclose information if we believe in good faith that disclosure is necessary to comply with a law, regulation, subpoena, court order, or other legal process; to respond to lawful requests by public authorities; to enforce our Terms of Use; or to protect the rights, property, or safety of EP Riverbend Development, our visitors, or others.
- Business transfers: If we are involved in a merger, acquisition, financing, reorganization, sale of assets, or transfer of the development, information may be transferred as part of that transaction. We will take reasonable steps to ensure that any successor honors the commitments in this Privacy Policy.
- With your consent: We may share information for any other purpose disclosed to you at the time we collect it or with your consent.
7. Summary of Categories of Personal Information
The following table summarizes the categories of personal information we may collect, where it comes from, why we use it, and with whom it may be shared.
| Category | Examples | Source | Purpose | Disclosed to |
|---|---|---|---|---|
| Identifiers and contact information | Name, email address, telephone number | You (contact form, inquiry tool, email, phone) | Responding to inquiries; follow-up; requested communications | Service providers; professionals involved in your inquiry, with your knowledge |
| Inquiry and preference information | Subject of interest, homesite interest, preferred contact method, message content | You | Responding to inquiries; honoring preferences | Service providers; professionals involved in your inquiry, with your knowledge |
| Consent records | Consent checkbox status, date and time of submission, opt-out requests | You; generated when you submit a form | Legal compliance; record keeping | Service providers; authorities where legally required |
| Technical and network information | IP address, browser type, pages requested, date and time | Your browser, automatically | Delivering and securing the Site | Hosting provider |
| Browser storage | The tf_cookie_consent value |
Set in your browser when you make a choice | Remembering your consent choice | Not disclosed; remains on your device |
We do not intentionally collect sensitive personal information, such as precise geolocation, Social Security numbers, financial account credentials, racial or ethnic origin, religious beliefs, health information, biometric data, or information about sexual orientation, through the Site.
8. Data Retention
We keep personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. In general:
- Inquiry information is retained while we are actively communicating with you and for a reasonable period afterward, typically up to three (3) years after our last interaction, so that we can respond to follow-up questions and keep an accurate record of our communications. If you become a purchaser, information related to your purchase may be kept for a longer period consistent with real estate, tax, and legal record-keeping requirements.
- Consent and opt-out records may be retained for as long as needed to demonstrate compliance with applicable laws, such as the TCPA and CAN-SPAM Act, and to ensure that we continue to honor your preferences.
- Server logs are typically retained for a limited period, generally no longer than ninety (90) days, unless needed to investigate a security incident or misuse of the Site.
- Browser storage (the
tf_cookie_consentvalue) remains on your device until you clear it or change your choice; we do not control or retain it.
When personal information is no longer needed, we delete it or de-identify it in a manner designed to prevent it from being reconnected to you.
9. How We Protect Information
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, and unauthorized access, use, disclosure, alteration, or destruction. These measures include serving the Site over an encrypted HTTPS connection, limiting access to inquiry information to personnel and service providers who need it, and selecting service providers that maintain appropriate security practices.
No method of transmission over the internet and no method of electronic storage is completely secure. While we work to protect your information, we cannot guarantee its absolute security. Email in particular is not always a secure means of communication, so please avoid sending sensitive information by email. If we learn of a security breach affecting your personal information, we will notify you and any applicable authorities as required by Texas law, including the Texas Identity Theft Enforcement and Protection Act, and any other applicable law.
10. Your Choices
You have several choices about how your information is used:
- You do not have to provide information. You can browse the Site and use the estimator without submitting any personal information.
- Choose how we contact you. The contact form allows you to select your preferred contact method, and we will do our best to honor it.
- Opt out of promotional emails by using the unsubscribe link in any promotional email or by emailing us.
- Revoke consent to calls and texts at any time by telling us during a call, replying "STOP" to a text, or emailing us.
- Manage browser storage through the "Cookie settings" link in the Site footer or through your browser settings, as described in our Cookie Policy.
11. Your Privacy Rights
11.1 Rights we offer to all visitors
Although privacy laws in various states apply to businesses that meet certain thresholds, we believe that everyone should be able to understand and control their personal information. We therefore voluntarily offer the following rights to all visitors, regardless of where they live, subject to the limitations described below and in applicable law. These rights are modeled on the rights provided by modern U.S. state privacy laws, such as the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA):
- Right to know and access: You may ask us to confirm whether we process your personal information and to provide the categories and specific pieces of personal information we hold about you, the sources from which we obtained it, the purposes for which we use it, and the categories of persons to whom we have disclosed it.
- Right to correct: You may ask us to correct inaccurate personal information we hold about you.
- Right to delete: You may ask us to delete personal information we have collected from you.
- Right to data portability: Where technically feasible, you may ask for a copy of the personal information you provided to us in a portable and readily usable format.
- Right to opt out: You may opt out of the sale of personal information, sharing for cross-context behavioral advertising, targeted advertising, and profiling in furtherance of decisions that produce legal or similarly significant effects. Because we do not engage in any of these activities, there is nothing to opt out of today; however, we will honor this right if our practices ever change.
- Right to limit use of sensitive personal information: We do not intentionally collect sensitive personal information through the Site and do not use such information to infer characteristics about you.
- Right to non-discrimination: We will not deny you services, charge you different prices, or provide you a different level of service because you exercised any of these rights.
11.2 Texas residents
If you are a Texas resident, you may have rights under the Texas Data Privacy and Security Act (TDPSA) to the extent that law applies to us. These rights include the right to confirm whether we are processing your personal data and to access it; to correct inaccuracies; to delete personal data provided by or obtained about you; to obtain a copy of your personal data in a portable format; and to opt out of the processing of your personal data for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects. As explained above, we do not sell personal data, engage in targeted advertising, or conduct such profiling. We do not sell sensitive personal data.
We will respond to a verified request without undue delay and within forty-five (45) days of receipt. When reasonably necessary, we may extend that period by an additional forty-five (45) days, in which case we will inform you of the extension and the reason for it within the initial response period. We will provide the information free of charge up to twice in any twelve-month period, unless requests are manifestly unfounded, excessive, or repetitive.
Appeals. If we decline to take action on your request, we will explain our reasons. You may appeal our decision by emailing [email protected] with the subject line "Privacy Request Appeal" within a reasonable period after receiving our decision. We will respond to your appeal within sixty (60) days of receipt and will explain in writing any action taken or not taken and the reasons for our decision. If we deny your appeal, you may contact the Office of the Texas Attorney General to submit a complaint.
11.3 Residents of other states
Residents of California, Colorado, Connecticut, Virginia, and other states with comprehensive privacy laws may have similar rights under the laws of their state, to the extent those laws apply to us. We will honor such rights as required by applicable law, and in any event we extend the rights described in Section 11.1 to all visitors.
11.4 How to submit a request
To exercise any of these rights, please contact us by email at [email protected], by telephone at 915.584.8242, or by mail at the address listed in the "Contact Us" section below. Please describe your request in enough detail for us to understand and respond to it.
To protect your privacy, we will take reasonable steps to verify your identity before fulfilling a request, typically by matching information you provide with information we already have, such as the email address or telephone number you used to contact us. We will only use information provided in a request to verify your identity and respond to the request.
You may use an authorized agent to submit a request on your behalf. We may require the agent to provide proof of written authorization signed by you, and we may require you to verify your own identity directly with us, except where the agent holds a valid power of attorney or as otherwise provided by law.
Some rights are subject to exceptions. For example, we may retain information that we are required to keep by law, that is necessary to complete a transaction you requested, that is needed to detect security incidents or protect against fraud, or that is needed to establish, exercise, or defend legal claims. We may also retain a minimal record of your request to ensure that we continue to honor it.
12. Do Not Track and Global Privacy Control
Some web browsers offer a "Do Not Track" (DNT) setting that signals to websites that you do not wish to be tracked. Because there is no common industry standard for interpreting DNT signals, many websites do not respond to them. Our Site does not track visitors across third-party websites over time and does not use advertising or analytics tracking by default, so there is no tracking for a DNT signal to turn off.
Global Privacy Control (GPC) is a browser setting or extension that communicates your choice to opt out of the sale or sharing of your personal information. We treat a GPC signal as a valid request to opt out of the sale of personal information and of targeted advertising for the browser or device that sends it. Because we do not sell personal information or engage in targeted advertising, a GPC signal will not change how the Site functions for you, but we will continue to honor it if our practices ever change.
13. Future Changes to Site Technologies
The Site currently does not use analytics services, advertising technologies, or third-party embedded content that tracks visitors. If we decide in the future to add analytics or similar tools to better understand how the Site is used, we will update this Privacy Policy and our Cookie Policy before doing so, describe the tools and the information they collect, and ask for your consent through our cookie consent banner where consent is required by law or where we otherwise believe it is appropriate. Any non-essential tools would be activated only after you give that consent, and you would be able to withdraw it at any time.
14. Third-Party Services and Links
The Site may refer to or contain links to other resources, and clicking an email or telephone link on the Site will open your device's own email or calling application. Those applications and any third-party websites or services are operated by others and are governed by their own privacy policies. We are not responsible for the privacy practices of third parties, and we encourage you to review their policies before providing them with any personal information.
15. Children's Privacy
The Site is intended for adults who are interested in purchasing residential homesites. It is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. Consistent with the Children's Online Privacy Protection Act (COPPA), if we learn that we have collected personal information from a child under 13, we will delete that information promptly. If you are a parent or guardian and believe that your child has provided personal information to us, please contact us at [email protected] so that we can take appropriate action. We also do not knowingly sell the personal information of, or engage in targeted advertising to, anyone under 18.
16. International Visitors
The Site is operated in the United States and is intended for visitors interested in property located in El Paso, Texas. If you visit the Site from outside the United States, including from Mexico or elsewhere, please be aware that any information you submit will be transferred to, stored in, and processed in the United States, where our service providers and we are located. Data protection laws in the United States may differ from, and may be less protective than, the laws of your country of residence. By submitting information through the Site, you understand that your information will be processed in the United States in accordance with this Privacy Policy. Where the law of your country grants you specific rights regarding your personal information, you may contact us and we will consider your request in good faith and respond as required by applicable law.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, the Site, or applicable law. When we make changes, we will revise the "Last updated" date at the top of this page. If we make material changes, such as collecting new categories of personal information or using it for materially different purposes, we will provide a more prominent notice on the Site and, where required by law, obtain your consent. We encourage you to review this Privacy Policy periodically. Your continued use of the Site after an update takes effect means that you acknowledge the updated Privacy Policy.
18. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us:
- EP Riverbend Development — The Fields
- Mail: 4798 Doniphan, Suite A, El Paso, TX 79922
- Telephone: 915.584.8242
- Email: [email protected]
You may also reach us through our contact page. When contacting us about a privacy request, please include "Privacy Request" in the subject line so that we can route your message appropriately. We will respond as promptly as possible and within the time periods required by applicable law.
